Description
Hit Makers: The Science of Popularity in an Age of Distraction is a very highly recommended examination of popularity of things and why and how they gained their status. The author has blended two ideas in this book: 1.) familiar surprises, meaning that a product that has long been providing a solution, yet at the same time, 2.) the product feels new that it somehow enhances the end result leading to the rise and popularity of the product itself.
